The browse pixel is what powers the Product browsed, not bought and Cart abandoned automation triggers: it tells IcloneU when an identified customer viewed a product or filled a cart and then walked away, so your recovery workflows can follow up on WhatsApp. It only ever reports identified visitors — people who arrived from a link your clone sent them, or who are logged into their store account. Anonymous browsing is never recorded.
You need a connected Shopify store first — see Connecting your Shopify store. If the Browse tracking pixel section doesn't appear in your connection settings, browse tracking isn't enabled for your environment yet — contact support.
Step 1 — Copy your pixel snippet
Open your Shopify connection
In IcloneU go to Automations → Connectors, select your Shopify connection and click Settings.
Copy the snippet
Scroll to the Browse tracking pixel card and click Copy. The snippet is unique to your store — it carries your connection's ingest token, so never reuse a snippet from a different store or environment.
Step 2 — Add it as a custom pixel in Shopify
Open Customer events
In your Shopify Admin go to Settings → Customer events.
Add a custom pixel
Click Add custom pixel, name it IcloneU, and confirm.
Paste and connect
Paste the snippet into the code box, click Save, then click Connect so the pixel status shows Connected.
This is a paste-once install: the snippet only holds your store's configuration and loads the actual tracking logic from your IcloneU server, so improvements reach your store automatically — you won't be asked to re-paste when IcloneU updates.
Step 3 — Verify it works
Browse as an identified visitor
From a WhatsApp or web-chat conversation with your clone, tap any product or checkout link it sent you, then browse a product page for at least 10 seconds without buying. Logging into a customer account on the store identifies you too.
Watch the trigger fire
After the quiet window (about 2 hours for browsing, 1 hour for a cart — these windows are fixed platform defaults), your Live automation fires and the connection's Recent events list shows the event.
What gets tracked — and what doesn't
Only identified sessions ever leave the browser: a visitor who arrived from an IcloneU-sent link, or one logged into their store account (verified against Shopify before it counts). Very brief views — under about 10 seconds — are ignored, and the pixel honors your store's cookie-consent banner: if a visitor declined marketing or analytics, nothing is reported for them.
The WhatsApp button snippet from the same connection settings is a separate install — it goes into your theme (Online Store → Themes → Edit code → theme.liquid, before </body>), not into Customer events.
Last updated August 18, 2026 · Platform Integrations
